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Geotargeting Tips - How to set up a website

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10 tips to destroy competitors with geotargeting

Using the geotargeting method of SEO is very often overlooked by budding web designers and is probably relevant to 50% of all websites that you will find on the internet.

How to set up a website for geotargeting

What is geotargeting?
This is the technique of writing SEO for a website on a local level rather than a generic national one. The geotargeting method has been tried and tested by Spearhead Projects and has proven to work well for us. We have listed below our top 10 tips on how to set up a website for geotargeting, as you can see it is a fairly different strategy to normal SEO.The typical kind of website that needs to focus more on geotargeting is one that is only interested in providing a service in the local town area that they themselves are based and no further. They won’t be interested in this case in receiving enquiries from people at the other end of the country. It’s not worth them wasting their time, money and effort optimizing their site for a general keyword such as Topco decorators. They have to think what their potential customers are more likely to key in to the search engines when they need a decorator based in the same town as them. They are very likely to key in a geographic search term such Manchester decorators or decorators Manchester. So with this in mind you have to build your whole site from that point of view.

10 tips for geotargeting your website:

1. Buying the right domain
If there is a lot of competition on the search engines then you need to start off by buying a domain with the town you are geotargeting included in the domain e.g. check the competition you need to go to Google and key in your chosen keywords eg. Manchester decorators and see how many page results are listed. If the number is getting above 100,000 then you really need to think about adding the town name into the domain. Some web designers add hyphens to make the final domain easier to read. Including the town in the domain isn’t quite so important if your competition is low for the category you are hitting, but you should ideally still try to include the type of service you are offering eg. Topco decorators.

2. Include the geotargeting keywords in the website title
You’ll find this at the top of the page in the HTML code usually below <head>. Here is an example of how it should be written: <title>Topco Manchester decorators – The company you can trust</title>

3. Include the keywords in the HTML description
This is also found at the top of the page. Here is one example of how it should look:
<meta name=”description” content=”We are a local London decorators who specialise in covering the local London area with our services. Special rates if you book 2 months in advance.” />

4. Include the geotargeting keywords into the written content
Add it at least half a dozen times, evenly spread throughout the web page you are working on. Don’t overdo it as the search engines could penalise you for keyword stuffing, and drop you down the results. It has to look totally natural to the reader. e.g. “We are successful London decorators, servicing the local area for over 20 years.”

5. Add the geotargeted keyword to the file name
If the page you are working on isn’t the home page you should also add the chosen keywords to the file name of that page eg.

6. Add to the page header
Make sure that you add your geotargeting keywords into the first line of the page as a bold header.

7. Include the town in the first paragraph
Make sure you include the town name keywords in the first paragraph of the page, ideally twice if you can make it sound natural. Google will regard anything written in this area as with more importance.

8. Include the chosen town keywords in to the “ALT TEXT”
This code is found as part of every picture on a webpage. If you don’t have any photos on there then dig one out that is relevant and add it to the page. If you don’t you are missing out on a golden opportunity to include the keywords yet again.

9. Outgoing html links
I’m not so totally sure about this geotargeting technique, just call it a hunch. Get an outbound clickable link to a very highly ranked website that includes the keywords within the link. Local councils are a good place to start, their websites are usually up there in the rankings. This helps to confirm to the Google crawlers that your website really is all about being a London builder and not something else.

10. Check which directories are on the first page
Enter into the search engines the geotargeting keywords that you have chosen and see what comes up on the first page. It is likely that half of them will be directories. Then actively try to get your details listed on to every single one of these directories, ideally including a backlink to your website. This method covers all the bases while you are waiting for your website to appear on the first page, plus you might benefit from the odd one giving you a bit of rank juice.

As of November 2010 Google have made a greater priority of Google Maps at the top of the search results. You must include your business in these listings now as part of the website optimization for your new website as the Google Maps listings now take up the top half of the all important page one of the search results!

Can't afford a web designer?

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How to set up a website for geotargeting


How to set up a website for geotargeting

Can't afford a web designer?

Read our in-depth review of the best web design software for complete beginners on a tight budget.

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